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WHO DOES THIS GUY THINK HE IS?

John Young is a well-known senior marketing executive with an extensive track record of building brands and delivering results through integrated CRM programs.

John has created some of the industry’s most high-profile strategic creative including breakthrough work for E*TRADE and Mercedes-Benz.

John began his career at Scali, McCabe, Sloves as a copywriter where he developed award-winning work for Volvo, Perdue, Nikon and Chase. He then joined Digitas at the inception of the revolution in direct marketing where he helped develop some of the first CRM programs for American Express and AT&T.

After 18 years of working in agencies, John co-founded an agency focused on CRM and growth marketing with a flagship client: E*TRADE. John spent the subsequent five years helping E*TRADE grow to $25 billion in assets. He developed deep expertise in the world of financial services and launched traditional and online direct marketing programs helping to grow E*TRADE into the global financial powerhouse it is today. John has a Bachelor of Arts from the University of Rhode Island.

Résumé

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